Whether you like it or not, people are talking about you. And they are talking everywhere. It can be an angry customer who is not happy with your product/service or a happy one, who recommends your brand.

So, the firs step is to know what people are talking about you. How to do this?

Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. Source: Wikipedia